A Different Approach to

Marketing

AIMD is NOT an ordinary Marketing or Advertising Agency –

if we were, we would not be committed to explaining what marketing is REALLY about – we would be telling you how good we are and selling to you like crazy - that's why AIMD

is a great support partner to you and your business.

Who We Are

Australian Institute of Marketing Dynamics (AIMD) was created based on our founder's firm belief that small & medium businesses need a professional level of marketing support

that typically only corporates or larger companies can afford.

The Institute is a team of professionals dedicated to the belief that small and medium businesses deserve the same opportunity as the large corporates.

They also believe that small/medium-sized businesses in regional and rural areas are not given the proper level of marketing opportunities as their city counterparts.

AIMD have designed a 4-Level Membership that can fit in with any-sized businesses' marketing skills and requirements.

We also appreciate that not all businesses' marketing requirements will fit in with these categories, so we are able to design specific programs as well.

The four levels all have a high value but significantly reduced monthly membership fees to enable you to afford to market and build the business.

The 4 different levels of Membership have been created so that as your business grows in marketing itself to the general public, and other businesses, your business's brand and story of uniqueness is told.

It is told in a way that fulfils their needs with your products and services.

AIMD membership levels help spread the message across all formats of marketing that are relevant, not just one focus as most marketing agencies or marketing services suppliers will present to you.

Take a look a the 4 levels and see what value they give your business as against taking individual services from Marketing Agencies.

You will think or be told – I don’t need all of these services- that is the fatal marketing mistake most make.

Just like you may be able to put fuel in your car or even change a flat tyre or battery, that doesn’t mean you know what makes the entire car work.

You need to cover all of the relevant avenues of marketing, both seen and unseen, to be an effective market place business leader.

This is why AIMD have the Levels of membership, so as your business grows, so you can change your level of support in marketing.

We also believe in having local representation. People who understand your regional/country environment – Agencies that are in a big city office have little relationship of understanding of what is happening outside the major cities environments.

Before we take a look at the 4 levels of Membership, we have a unique program called – it is designed to be able to be undertaken in stages that are applicable to the level of membership.

The Proven AIMD 7-Step

Marketing Transformation Program

Business Health Check

Expert Analysis

Find out where your business is at, and where you want it to be. Just like a health check up, we do a marketing diagnostic- so we find the real position so we don't take you down an incorrect path.

This is under total confidentiality of your business. Our analysts/marketing nerds/gurus review and work out the best vision and outcome options.

Strategic Recommendations

Collaborative Discussion

Then our Senior Team creates that into a Findings & Recommendations Plan to give you the reasons why such recommendations, what can be envisaged as happening in implementation of the plans and a potential outcome view.

Now comes the get together. We meet with you to explain everything so you can have a clear understanding and discuss your thoughts & feelings. We respect you, know your business extremely well, and sometimes an external view may not make initial sense, so that is why we discuss it all and seek your input.

Program

Implementation

Progress

Reviews

The kickoff or implementation of the program. This is always the hardest, most workload and time consumed part for us. The visual outcome looks simple, but just like your business the client only sees 10 to 20% of what it actually takes.

We will set out for you a series of reviews to see what is working really well and what may not be as good. Then, we adjust to ensure it is relevant and inline with your considered outcomes.

Evolving

Your Strategy

If you compare what we do to be like say a fashion store, there are always changes happening and you have to adapt to what the next level of interest (in a dress shop -fashion) is, otherwise the effectiveness of your marketing drops away. So there are times when we discuss with you a vision review, which lets you see and consider what may be some suggested modifications to your plan that could be worth making in the forthcoming future.

Prime

Yes, you can do it yourself by being an AIMD Member and using the templates that are available.

Empower

AIMD creates the program for your business and you implement it.

Innovator

AIMD will design and implement the program.

Inner Circle

We not only provide the Prime Service, we go that extra level – we ensure all actions are fully outcome researched to attain an even higher result, there are exclusive promotions and events created.

First off, though, please see our senior Team below who will be supporting you.

Then, explore building your own program and membership sections.

The Senior Team

We have carefully built a Team of Passionate people who firmly believe

your goal is their goal and deliver their expertise in that manner.

Our Approach

We too often see business owners viewing their marketing challenges

from an internal perspective, not an unemotional, research-based

value perspective.

Our team is on your side, and their job is to make your business successful.

They conduct a diagnostic (much like if you had pain in your heart and went to a doctor, they would ask a series of questions to determine where that pain is actually coming from).

From this diagnostic, we as a team review and prepare a findings and recommendations report for you.

Then, when you engage our services, we become a relatively silent but very strong support partner to you and your business, taking a significant workload off your shoulders and allowing you to do what you do best.