What is the purpose of

Marketing?

The primary purpose of marketing is to create customer interest, then purchases and generate revenue for a business.

Sounds simple, yet it isn't

Over 70% of regional and country-based businesses struggle to grow because they assume that local people know who they are and what they sell.

The reality is that on average less than 15% of people know both your businesses team are and what your business really sells.

The Misconception of Marketing

Marketing is often perceived as "place a couple of ads and you'll get a lot of business." When that doesn't work, most state it was a waste of money.

The truth is – it could well have been. Like any business, what looks simple usually has a myriad of complexities to thoroughly understand and to be able to relate to customers' needs.

Marketing's Two Greatest Competitors

Ignorance

They think just putting an ad on TV or radio or put a flyer out will instantly create new business for them.

Arrogance

When meeting business owners who believe they know everything, they often blame marketing for failures while refusing to acknowledge their own inexperience caused problems.

These negative attitudes regularly contaminates entire businesses, affecting staff morale,

client relationships and overall sales performance.

This is why AIMD

is devoted to helping its members.

Business owners are usually exceptional at delivering their business products or services but when trying to manage all facets of the business they struggle or do it half hearted.

We are a Professional Service providing critical Marketing services and support to small and medium-sized businesses and are just as critical to a business success as an Accountant is.

Diagnose.

Implement.

Impact.

[email protected]

1300 115 735

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture.

We pay our respects to their Elders, past, present and emerging.