When in business, an apple is NOT an apple.
In a business context, an "apple-to-apple" comparison means comparing other businesses products or services as being similar or equivalent to yours.
But are they REALLY, apple-to-apple comparisons?
This phrase is used to emphasize the need for fair comparisons when evaluating different options, products, or strategies. For example, when evaluating investment opportunities, you would compare them based on similar metrics like return on investment, risk levels, and expected cash flow.
BUT
Is your products or service really that similar?
Of Course NOT!
So why sell or quote as though you are the same?
The REAL value isn’t in the product/service.
It is in YOU and your TEAM.
Never just say you provide a better service or support- so what if everyone says that.
SHOW them the value – give an example of how much extra your team did in support with a client, tell them some war stories, tell them about the expertise of some of your team-individually, tell them how you made a stuff up but then how you fixed it up by going the extra mile.
THAT is where the REAL value is.
Having an external marketing support, can showcase these for you without it sounding you are egotistical, they can unemotionally create a powerful story.
Remember don’t ASSUME or EXPECT people know you or how good your Team are-they need to hear it.
An actual story is the best way.
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