Real marketing insights, business lessons, and straight-talking perspectives from the AIMD team — written for regional and country business owners who want to grow smarter, not just harder.
Marketing is a two-way street — but most business owners only see half of it. Here's how to know if you actually need it right now.
Read ArticleThe unvarnished truth. Every quote in this book was paid for by one of Pete's mistakes — each one comes with "The Understanding", so you can spot where it applies in your own business.
No theory. No fluff. Just the real, blunt truth.
Just because you're in a small regional area doesn't mean everyone knows what you do. The golden rule: never assume, never expect.
Read Article →The smartest thing you can do in the early days of business is hire your weaknesses. Here's why outsourcing experts costs less than you think.
Read Article →Why apple-to-apple comparisons are a trap, and how showing the real value of your team is what actually wins customers.
Read Article →A nonprofit made vegetables cool to kids by leaning into their disdain for them. The lesson for your business is bigger than it sounds.
Read Article →Talk to the AIMD team today — no obligation, just a real conversation about what your business needs to move forward.
