DON'T Assume or Expect

Don’t ASSUME that just because you are in a small country/rural area that everyone knows what your business does or sells.

Small businesses in rural areas need to focus on local community engagement and utilize cost-effective digital marketing strategies to effectively reach their target audience and build a strong brand presence. 

Just sponsoring a local sports team doesn’t reach all the local market they need to reach out to.

Golden Rule:
Never Expect

Never Assume

There are many strategies for marketing in rural areas not all suit each business reach to their target market. Some are;

It is in YOU and your TEAM.

Never just say you provide a better service or support- so what if everyone says that.

SHOW them the value – give an example of how much extra your team did in support with a client, tell them some war stories, tell them about the expertise of some of your team-individually, tell them how you made a stuff up but then how you fixed it up by going the extra mile.

THAT is where the REAL value is.

Having an external marketing support, can showcase these for you without it sounding you are egotistical, they can unemotionally create a powerful story.

Remember don’t ASSUME or EXPECT people know you or how good your Team are-they need to hear it.

An actual story is the best way.